Tag Archives: Witchery

“Wakeful Wanting” an editorial for iMute Magazine

Hi fives all round for my team on this editorial for iMute Magazine’s Summer 15 issue!  Welcome to “Wakeful Wanting”…

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I’m particularly proud of shoot as I produced this editorial with the help of my all star team:

Photography: Angela Rose (who you may remember shot The Bridal Series Sydney with me!)

Creative Director, Hair & Makeup: me! using skincare by Deciem the Abnormal Beauty Company, makeup by MAC, and hair by Label M

Wardrobe Stylist: Maie Dionisio featuring  fashion by Agent Provocateur, La Perla, Maison Close, Max Black, La Fille Do, El Minara, Ginia, Witchery, Peachoo & Krejberg, La Senza, Chantelle, Stella McCartney, Rosalynn Win, Baci & Sant Elia

Model: Tessa at Chic Management
Floristry & Prop Stylist: Oak & Linden
Videography: Le Motion
Location: Studio Neon

We also filmed a beautiful fashion video to accompany this editorial which is definitely worth a watch (and guaranteed to spice up these cold winter nights!).

A celebration of femininity, sensuality and wakeful wanting.

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If you want to know what it was like being on set at this shoot, here’s the behind-the-scenes video of us doing our thing…

If you’re a fan of my work, you might like to see other editorials I’ve worked on by clicking here and here or here.

I would love to know what your favourite shot from the “Wakeful Wanting” editorial is!  Leave me comments below or questions about the products used to create the look and I’ll be sure to reply.

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© 2016 Sonia Allen MakeUp.  Do not copy, reprint or republish content and/or photos without author’s written permission.
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Witchery SS15 Make-Up & Hair

Last week I was invited to attend the Witchery “Spirit of Now” SS15 runway show and it was a pleasant reminder that summer is on the way! I was taken backstage to preview the new make-up collection by Witchery and also talked through the hair looks by the Aveda hair team.

Make Up was directed by one of my favourite artists, Kellie Stratton, whose covers you might just recognise!

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Image courtesy of The Artist Group

Inspired by Lauren Hutton, Kellie Stratton designed a beautiful bronze ’70s-inspired look that I think anyone could wear this spring/summer because it was so light and fresh. Hooray for I’m a bit lazy and or low maintenance simple chic SS15 make-up!

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Effortless chic make-up designed by Kellie Stratton for Witchery SS15 runway show. Image courtesy of La Tessa Photography.

Here’s a look at the make-up collection used backstage.

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L to R: Gel Nail Polish in “Taupe”, Lip Gloss Wand in “Shell”, Lipsticks in “Dusty Pink” and “Nougat”, Eyebrow Pencil in “Blonde” and “Brunette”, Fibrelash Mascara in black, Cheek Palettes in “Crimson” and “Sorbet”, Eye Shimmer Pots in “Quartz” and “Sahara”, Bronzer in “Sahara”, Eye Palette in “Hazel” and kabuki brush.

Standouts for me were:

The Bronzer

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Witchery Bronzer in “Sahara” – Non-orange, not too shimmery, great pigment and easy to blend.

The Mascara

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Witchery Fibrelash Mascara – can be layered over and over again without clogging.

The Eyeshadow Palettes

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The eyeshadow palettes: great pigment, minimal fallout, great blending power, modern shades

This is what the full range looks like and you can click here to shop the look or find out more about the make-up.

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The Witchery Make Up range

Directing hair was renowned session stylist Alan White for Aveda. Alan and his team created two different looks, both giving a nod to late 70s/early 80s.

The first look was “nonchalant poolside hair” and I love the contrasts of textures in this style .

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Undone but without flyaways, shine without the weight, loose waves but polished.
Photos courtesy of La Tessa Photography and Aveda.

The second look was “a slightly 80s architectural top knot” that worked well when styled with the new Witchery Balance activewear.

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Sleek and simple so as to keep modern and avoid looking too retro.
Photos courtesy of La Tessa Photography and Aveda.

Then I got to take my seat and watch the show come together.

It was great to see some familiar faces on the runway (and had to resist the urge to wave!).

Walking for Vivien’s was the lovely Woan Ni.

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With whom I worked on this editorial.

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“The Seidler Garage” for Cellophane Magazine.

And also walking for Vivien’s was Ben…

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Who provided us with plenty of entertainment for this editorial.

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“Heat in the City” for Absorb Magazine.

Back to the runway…

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Some of my highlights

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The finale

Stylist at Elevate Styling and fashion assistant at Woman’s Day, Orla Molloy had this to say:

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Orla’s standout pieces were the white slouchy tuxedo and espadrille style flat sandals and says that the colour palette of crisp white, nudes and a touch of indigo will blend seamlessly into our current wardrobes. Couldn’t agree more Orla, always a welcome face at Sonia Allen Make Up.

I left this show feeling really inspired for Spring/Summer 2015 and I love the direction that both Alan and Kellie took the hair and make-up styling.  And I may have already revamped some of my wardrobe at Witchery… multiple times.

Which product are you now wanting to try out?  What was your favourite runway look?  Leave me your comments below.

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© 2015 Sonia Allen Make Up.  Do not copy, reprint or republish content and/or photos without author’s written permission.
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